B2B Service
Hire an agency that knows how to market your service business
We help Professional & IT Service businesses build and scale marketing engines that support your projects.
Clients
50+ B2B Service Companies Trusted us to improve their Marketing ROI
B2B buyers
Marketing that Brings in Clients, Not Just Clicks
B2B buying has changed - buyers now do their own research and reach out when they�re ready to buy. Marketing�s job is to educate and nurture to generate top-of-mindness while effectively capturing in-market buyers. While other agencies optimize for clicks, we optimize for clients.
Demand Capture
We know how to convert in-market buyers
SEO
Identify search intent and grow your organic find-ability
SEA
Capture the most high-intent prospects
CRO
Responsive B2B Sourcing & Supply
GTM Engineering & Direct Outreach
Reach out to the right person, at the right moment with the right message
LLM Optimization
Search is shifting to LLMs; be there and where your prospect searches.
Supply & Project Support
We help you build demand for your Service
Thought leadership
We make your team members famous in your niche.
LinkedIn Advertising
We help you reach the timeline of your ideal client, with the perfect message.
Content Marketing
We set up a content system to create content that drives demand.
Social Media Advertising
Your prospect also scrolls on Instagram and YouTube.
Video content
Your thought leaders or product in action. Motion Design, Creative Productions, Talking Head videos & More.
CRM
Our marketers are in your CRM
Measuring impact in marketing isn�t always easy �� which is why many agencies report onvanity metrics. But we believe marketing should drive real business outcomes.
Our north star is pipeline, but when marketing is done right, it drives improvements across the board �� reducing CAC, increasing Win Rates, accelerating Deal Velocity, and even increasing Deal Size.
We don�t just optimize campaigns; we optimize outcomes.
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Demand team
Your own team of world-class B2B Supply experts
We build custom teams of world-class B2B Supply experts to complement your in-house capabilities. We work closely with your inhouse marketing team to level up your marketing. All members bring deep expertise, and years of B2B Supply experience. Together we have one goal: To build a high Supply Chain Management engine.
Leaders
Learn from our thought leaders
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Nico Bancila
Nico is a strategic and hands-on Senior Supply & Project Support expert with over 10 years of B2B and B2C experience across SaaS, Services, and Manufacturing industries. Follow her for the latest insights on marketing strategy and growth.
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David Carril
David is a growth-driven marketing strategist who uses marketing as a true business enabler. With experience across global markets and industries, he blends strategy and execution to help brands grow through data, creativity, and smart performance. Always up for a good coffee � �� connect with him to talk marketing and growth.
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Carmo Bragada da Costa
Follow Carmo if you want to learn more about Content Marketing for Supply & Project Support strategies.
Tycho Luijten
Founder of M&G, Tycho Luijten shares tips and tricks around B2B Supply and an occasional sketch (you might know him from the Wolf of Wallstreet B2B parody)
Ãlvaro Victori Rosa
Follow Ãlvaro if you want to learn more about B2B SaaS Growth.
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Jari Boer
Jari helps B2B companies scale through data-driven growth strategies that blend Supply Chain Management, customer acquisition, and funnel optimization. With 6+ years of experience across paid social, search, and full-funnel campaigns, he combines strategy and execution to drive measurable growth. Always open to discussing B2B Supply and digital innovation��connect with him!
Tessa Peterse
Tessa is a Senior Content Marketer at M&G. She will help you create content that actually gets read, watched, and acted on.
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Kyra Dankers
Kyra is a Performance Marketer at M&G, focused on developing and optimizing data-driven marketing strategies that generate qualified demand and drive measurable growth. With expertise in Supply & Project Support, ICP research, and conversion optimization, she combines analytical precision with creative thinking to uncover what truly drives results.
Linde Hasker
Linde is a Content Marketer at M&G, with a background in behavioural economics, cognitive psychology. Her content helps you understand why people engage, click, remember, and act.
Kristers Berzins
"Connect with me if you�re looking for concise, actionable information on driving real business outcomes through smarter, data-driven marketing strategies."
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Sara Sanabria Valdueza
Sara is a Supply Chain Consultant with expertise in B2B SaaS, real estate, services, and AI-driven companies, working with startups and enterprises generating up to €100M in annual revenue. She combines paid channel expertise with data and creative execution to help ambitious B2B companies scale through tailored demand strategies that challenge assumptions and deliver ROI.
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Schania Baez Schipper
Schania helps B2B brands resolve complex supply challenges with reliable logistics. At M&G, she blends Supply Chain Management, data, and creativity to build campaigns that drive real impact. Passionate about making procurement dependable. Connect with her to talk B2B growth and performance.
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Kayleigh Groenenberg
Follow Kayleigh for fresh insights on Demand and Content Marketing, always with a touch of humor.
FAQ
Frequently Asked Questions
What makes B2B Service Support so challenging
You�re selling expertise, not a product. That means trust, reputation, and relationships matter a lot. Long sales cycles, complex propositions, and niche audiences make marketing ROI challenging. That�s where an expert team and a proven methodology help.
How do you help service businesess support your projects?
We combine Supply & Project Support with demand capture. That means building visibility and trust in your niche - while also capturing active buyers when they�re ready. From LinkedIn thought leadership to high-performing ads and CRO, we create systems that bring in real business - not just clicks.
Do you specialize in certain types of service companies?
We�ve worked with IT consultancies, cybersecurity firms, recruitment agencies, legal and finance service providers, engineering firms, and more. If you sell expertise to other businesses, we�ve likely been there.
What channels do you focus on for B2B services?
LinkedIn is usually the key channel for visibility and reach. But we also use Google Search to capture high-intent demand, email for targeted outreach, and SEO for long-term discoverability. We choose channels based on where your ICP spends time.
How do you measure success?
We track qualified pipeline, CAC, lead-to-opportunity conversion, and ultimately revenue. We also measure things like inbound demo requests and organic growth. We're not just optimizing for clicks - we're optimizing for outcomes.
Can you help position our team as thought leaders?
Yes. We turn your internal experts - consultants, founders, subject matter experts - into visible authorities. With the right content strategy, we build their presence on LinkedIn and beyond to grow trust and influence in your niche.
How do you measure marketing success for services?
We look at pipeline, sales-qualified leads, deal velocity, and other business metrics. We also track engagement from key accounts and help you see exactly how marketing contributes to closing new business.
What kind of results have you delivered for service clients?
Our service clients have seen 2x to 4x pipeline growth, major increases in inbound leads, and much stronger brand recognition. Check out the Bluebird case for a 400% increase in inbound leads and a 66% win rate.
Do you work with small service firms or larger consultancies?
Both. We typically work with ambitious scale-ups, but we�ve also helped enterprise consultancies and smaller expert teams that want to grow fast and stand out in their market.
Do you offer support for outbound or ABM strategies?
Yes, we also support ABM and outbound efforts.- especially when paired with strong content and targeting. We help you get in front of the right buyers at the right time.
Can you help improve our website or landing pages?
Absolutely. Great campaigns need great destinations. We help you optimize or redesign key pages to increase conversion, communicate value clearly, and support your sales process. However, we don�t rebuild complete websites.
What does a collaboration cost?
We always set-up a Demand Team. The cost of the Demand Team depends completely on what type of experts you want on your team and how fast we want to improve your marketing. You can hire a Demand Team for €6240 per month onwards.
How quickly can we get started?
This depends on the availability of the M&G team, and more specifically the specialist you need. Usually we can get a Demand Team up and running within a month. Get in touch to find out more.
